Our Partnerships
Can’t get enough PEESPONALITY®? Check out this fun collection of PEEPS® Branded products that you can add to your spring celebrations!
PEEPS® x Bath & Body Works Collection
Bath & Body Works launches Peepin’ It Real, a limited edition PEEPS® collection featuring body care, home fragrance, décor, and accessories inspired by the iconic brand. Created with world class perfumers, the line will be available in stores and online beginning in March.
PEEPS® x Baseball Lifestyle 101 Collection
Baseball Lifestyle 101 launched a limited edition collection inspired by the PEEPS® Brand. Available online and in BL101 Retail Experience Stores, the drop blends baseball culture with PEEPS® themed graphics and spring colors, creating a playful seasonal crossover perfect for fans and collectors.
PEEPS® x ALEX AND ANI Jewelry Collection
ALEX AND ANI returns for Easter 2026 with new additions to its PEEPS® collection, including the debut of precious metal pieces. These join the brand’s existing charm bangles, bracelets, necklaces, and earrings inspired by the classic Chick and Bunny. The collection launches February 11 online and at select retailers.
PEEPS® Mystery Water Ice
Rita’s brings back its fan favorite PEEPS® Mystery Flavor Italian Ice. Served in a white hue with the flavor kept secret, guests can guess the taste for a chance to win prizes. This refreshing seasonal treat returns March 20 at participating Rita’s locations for a limited time.
PEEPS® Marshmallow Flavored Hostess® Cupcakes
PEEPS® Hostess® Cupcakes bring together two nostalgic treats in one bite. Each Frosted Golden Cake is filled with Marshmallow crème and topped with bright yellow icing and the classic Hostess® squiggle. This fun, spring-ready snack is available for a limited time at retailers nationwide.
PEEPS® x Frost Buddy Drinkware Collection
Frost Buddy introduces a new PEEPS® themed drinkware collection for spring. The lineup features bright, colorful designs across its popular insulated can coolers, bottles, and tumblers. Items are available online and at select Dick’s Sporting Goods locations for a limited time.
PEEPS® x Simply Southern Collection
Simply Southern debuts a new apparel and accessories collection inspired by PEEPS®. Available online and in select U.S. retailers, the line features bright spring colors, playful graphics, and Bunny and Chick themed designs, offering a fun seasonal twist on casual lifestyle staples.
PEEPS® Marshmallow Flavored CakeBites
PEEPS® Marshmallow flavored CakeBites are here in two festive varieties for a limited time nationwide. Each bite sized treat features layers of Marshmallow flavored cake and sweet crème, all coated in pink or yellow icing—making them a fun, grab and go option for parties, baskets, or spring snacking.
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